Louis Vuitton brings the beach to Paris in near 40C heat (opens original article in a new tab)

Louis Vuitton hosted a beach-themed menswear show in Paris during extreme heat, featuring surf-inspired designs and a controversial venue, with celebrity attendees and a $40.7bn valuation.

• Louis Vuitton's Paris show featured a beach-themed set with sand and an artificial wave during 40C heat
• The menswear collection by Pharrell Williams included surf-themed items like wetsuits and board shorts
• The event location faced criticism and a petition over its use of student accommodation space
• Celebrity attendance included Missy Elliott and Jeremy Allen White, with some celebrities smoking before the show
• Louis Vuitton's 2025 valuation as the most valuable fashion brand was $40.7bn