Jessie J’s triumphant return puts lucrative Chinese market in spotlight (opens original article in a new tab)
Jessie J's performance in China underscores the country's growing music market, where international artists are adapting to local preferences and regulations.
- Jessie J performed in China after declaring cancer free, highlighting the country's lucrative music market.
- Chinese music market grew from 7th to 4th largest globally since 2018 with strong copyright protections.
- International artists like Westlife and Charli xcx have adapted to Chinese preferences by learning Mandarin and performing ballads.
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