Dettol apologises after ‘toxic men’ advert sparks backlash in China (opens original article in a new tab)

Dettol apologised for an advert in China that was widely condemned as offensive to women, with the brand admitting responsibility for the content's distortion.

• Dettol apologised after an advert in China was criticised as offensive to women for its portrayal of 'toxic men'.
• The advert featured a man comparing his girlfriend to a 'secondhand service' and stating he wanted a 'clean and untouched' woman.
• Dettol claimed the advert was intended to challenge unequal gender attitudes but admitted responsibility for the content's distortion.