Beyond the beach: Spain pushes offbeat regions as tourist numbers nudge 100m (opens original article in a new tab)

Spain is shifting its tourism strategy from coastal areas to inland and cultural attractions to manage growth sustainably, with potential to reach 100 million visitors this year.

• Spain's tourism minister aims to shift focus from coastal tourism to inland and cultural attractions to manage growth sustainably.
• Tourist numbers could reach 100 million this year, with a 3.2% increase in foreign visitors last year and 3.4% so far this year.
• The government is promoting decentralization, diversification, and sustainability in tourism to address overtourism and climate challenges.