Adidas, Uniqlo and Calvin Klein ads in UK banned over ‘recycled’ clothing claims (opens original article in a new tab)

UK watchdog banned ads from Adidas, Uniqlo and Calvin Klein for making unproven 'recycled' clothing claims, as the ASA requires clear evidence for absolute environmental claims.

• Ads for Calvin Klein, Adidas and Uniqlo promoting 'recycled' clothing were banned by the UK watchdog
• The companies couldn't prove their green claims and the ASA said 'recycled' implies products are entirely made from recycled materials
• The ASA is investigating environmental claims in the retail fashion sector, following previous bans on Nike, Superdry and Lacoste ads