Grill’d burger chain sued over alleged greenwashing by consumer watchdog (opens original article in a new tab)

The Australian Competition and Consumer Commission (ACCC) has sued Grill’d over allegations of greenwashing, claiming the burger chain misrepresented its Tree Day Tuesday campaign by overstating donations. Only 4% of burger sales resulted in donations due to restrictive terms, with the chain donating $250,000 over three years. Grill’d claims the campaign planted 100,000 trees and restored 40 hectares of forest.

• ACCC sued Grill’d over greenwashing allegations for overstating donations from burger sales
• Only 4% of burgers resulted in donations due to restrictive terms and conditions
• Grill’d donated $250,000 to tree planting through the campaign