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Are the World Cup hydration breaks an excuse to run more commercials? (opens original article in a new tab)

TL;DR

FIFA's hydration breaks during the World Cup have sparked debate over whether they prioritize player safety or commercial interests, with critics arguing they enable more advertising and disrupt the game's flow.

  • FIFA introduced hydration breaks in World Cup matches to protect players from heat, but critics question if it's a move for profit
  • Hydration breaks allow more commercial advertising, leading to complaints from players, coaches, and fans
  • Some experts suggest alternative methods to reduce heat risks, like adjusting match times, but this could affect television audiences

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