The Estée Lauder Companies and Jo Malone London Launch Experience That Turns Visual Taste into a Personalized Fragrance Wardrobe, exclusively on Pinterest (opens original article in a new tab)

The Estée Lauder Companies and Jo Malone London introduced Scent Scanner, a Pinterest-based tool that translates visual tastes into personalized fragrance recommendations using AI.

• The Estée Lauder Companies and Jo Malone London launched Scent Scanner, a Pinterest-exclusive experience that uses visual preferences to recommend fragrances.
• Scent Scanner analyzes Pinterest boards' imagery, color palettes, and themes to create personalized fragrance pairings for users.
• The collaboration aims to enhance fragrance discovery by connecting visual inspiration with AI-driven personalization.