Smartly Introduces Smartly Synapse, the Intelligent AI Orchestration Layer Powering Its Advertising Platform (opens original article in a new tab)

Smartly launches Smartly Synapse, an AI orchestration layer designed to enhance advertising platform performance by improving campaign planning, execution, and outcomes through data-driven insights.

• Smartly introduces Smartly Synapse, an AI orchestration layer for its advertising platform
• Smartly Synapse uses real-world data to improve campaign planning and execution
• The AI layer helps marketers reduce manual tasks and improve campaign outcomes