NIQ and Unlimitail Collaborate to Deliver the Next Generation of Omnichannel Retail Media Insights & Measurement Across Retailers and Countries (opens original article in a new tab)

NIQ and Unlimitail have partnered to improve retail media measurement and insights, combining Unlimitail's global retail network with NIQ's analytics to help brands better understand the impact of their retail media investments.

• NIQ and Unlimitail collaborate to enhance retail media measurement and insights across 21 countries and 35 retailers.
• The partnership aims to provide brands with advanced analytics, interoperable data infrastructure, and AI-powered tools to measure retail media impact.
• Initial deployment starts with Carrefour in France, Spain, and Brazil, with pilot programs in 2026.