New Absorb Software and Lighthouse Research & Advisory Study Reveals How the Highest-Performing Customer Education Programs Turn Learning into Measurable Growth (opens original article in a new tab)

A study by Absorb Software and Lighthouse Research & Advisory reveals key practices that make customer education programs effective, emphasizing content updates, certifications, and proactive engagement, while highlighting measurement and AI adoption as areas for improvement.

• A study by Absorb Software and Lighthouse Research & Advisory identifies five habits that distinguish high-performing customer education programs
• The study highlights the importance of continuous content updates, tiered certifications, and proactive engagement for program success
• Measurement gaps and AI adoption are noted as areas needing improvement for many programs
• High-performing programs show higher ROI confidence and strategic positioning compared to others