Mary Kay Extends Winning Streak With Fourth Year as #1 in Global Direct Selling Beauty (opens original article in a new tab)

Mary Kay Inc. has maintained its position as the top direct selling beauty brand globally for the fourth year, receiving multiple awards and market recognition.

• Mary Kay Inc. has been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics for the fourth consecutive year by Euromonitor International.
• The company received 41 beauty and industry awards in 2025, including being named #9 on the Forbes Best Brands for Social Impact list.
• Mary Kay's global direct selling market is projected to reach USD 815.4 billion by 2034.