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Lululemon apologises after Japanese drum controversy at Great Wall yoga event (opens original article in a new tab)

TL;DR

Lululemon apologized for a yoga event at the Great Wall of China after using a Japanese drum, which caused controversy.

  • Lululemon apologized for a yoga event at the Great Wall of China after using a Japanese drum, which caused controversy.
  • The company acknowledged it should have been more cautious and removed all related promotional content.
  • Diplomatic tensions between China and Japan and cultural sensitivities in China influenced the backlash against the event.

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