IRCODE Secures Strategic Investment from Sinclair to Bring Interactive, Measurable Television to Broadcast at Scale (opens original article in a new tab)

Sinclair invests in IRCODE to launch interactive TV through IRCODE Lens, enabling real-time viewer engagement with on-screen content and commerce.

• Sinclair invests in IRCODE to bring interactive TV through IRCODE Lens.
• IRCODE Lens allows real-time viewer engagement with on-screen content and commerce.
• The technology identifies on-screen content instantly, enabling measurable consumer interactions.