Dove Launches #TheGameIsOurs, Championing the Joy of Girls in Sports at the FIFA World Cup 2026™ (opens original article in a new tab)

Dove is launching #TheGameIsOurs to support girls in sports during the FIFA World Cup 2026, highlighting the challenges they face and promoting body confidence through partnerships with athletes and a research-backed program.

• Dove launches #TheGameIsOurs campaign to support girls in sports during FIFA World Cup 2026
• Research shows 1 in 2 girls who quit sports face body type criticism
• Dove partners with athletes Olivia Smith and Desiree Scott to share experiences and promote body confidence