BrewDog Bars Draw Record Fan Turnout as Global Tournament Fever Drives Double-Digit Growth (opens original article in a new tab)

BrewDog bars experienced record fan turnout and double-digit growth during the FIFA World Cup, driven by demand for American craft beer and live sports viewing experiences.

• BrewDog bars reported record fan turnout and double-digit sales growth during the FIFA World Cup
• American craft beer brands like SweetWater and Blue Point sold through initial inventory quickly
• BrewDog's venues became popular gathering spots with air-conditioned comfort and live sports viewing