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Best Buy Canada Selects Perion as a Full-Stack Partner to Power its Retail DOOH Media Network (opens original article in a new tab)

TL;DR

Best Buy Canada partners with Perion to enhance its in-store digital signage network using programmatic technology.

  • Best Buy Canada selects Perion as a full-stack partner for its retail DOOH media network.
  • Perion's technology will power programmatic in-store digital signage, replacing legacy systems.
  • The partnership aims to optimize yield and monetization efficiency for Best Buy's in-store media.

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