Trackk enters broking as wealthtech startups chase Gen Z investors (opens original article in a new tab)

Trackk, a Gen Z-focused wealthtech startup, expands into broking by building its own trading infrastructure, aiming to convert first-time investors into active traders with stocks and F&O, while navigating regulatory challenges and competition.

• Trackk expands into broking from stock discovery to target Gen Z investors
• Trackk builds its own trading infrastructure after previously operating as a sub-broker on Angel One's platform
• Trackk aims to convert 90% Gen Z users into transacting customers with stocks, F&O, and future financial products
• Trackk faces challenges in a competitive market with increased regulatory scrutiny on derivatives trading