L’Oréal-Innovist deal: early investors cash in big, founders pocket Rs 800-900 crore (opens original article in a new tab)

L'Oréal acquired a majority stake in Innovist, with founders and early investors making substantial profits, marking India's largest D2C acquisition.

• L'Oréal acquired a majority stake in Innovist, valuing the startup at Rs 4,100 crore.
• Innovist's founders and early investors, including Sauce VC and OTP Ventures, realized significant returns from the deal.
• The acquisition marks India's largest D2C brand acquisition, surpassing HUL's purchase of Minimalist.