India leads globally in AI-driven revenue growth expectations: BCG survey (opens original article in a new tab)

India leads globally in AI-driven revenue growth expectations according to a BCG survey, with higher adoption of agentic commerce and marketing-owned AI investments compared to global averages.

• India leads globally in AI-driven revenue growth expectations with 53% of CMOs projecting 5-9% gains
• 73% of Indian CMOs rank agentic commerce among top three priorities, higher than global 63%
• 57% of Indian CMOs report marketing function owns AI investments, compared to 47% globally