Flipkart extends lead in Indian e-commerce, Myntra widens lead in fashion, says BofA (opens original article in a new tab)

Flipkart extended its lead in India's e-commerce market, while Myntra strengthened its position in fashion, according to a BofA report highlighting sustained demand and AI-driven efficiency gains.

• Flipkart Group widened its lead in India's e-commerce market as of June 2026 according to BofA.
• Myntra maintained its leadership in online fashion despite competition, aided by limited competition in premium categories.
• BofA noted sustained consumer demand and logistics activity, with no signs of slowdown in e-commerce or value-commerce shipments.
• AI adoption is expected to improve customer personalisation and cost optimisation for Indian internet companies