Beauty's back-end gets investor attention; Naturis in talks to raise Rs 100 crore (opens original article in a new tab)

Investor interest in India's beauty sector is expanding to contract manufacturers, with Naturis Cosmetics seeking Rs 80-100 crore in funding from Sharrp Ventures and domestic family offices.

• Investor interest in India's beauty sector extends to contract manufacturers like Naturis Cosmetics, which is seeking Rs 80-100 crore in funding.
• Naturis produces for brands including Nykaa's Kay Beauty and Plum, and has generated Rs 250-300 crore in revenue last fiscal year.
• Investors see contract manufacturing as a critical part of the beauty ecosystem, with funding shifting from consumer brands to the broader value chain.