Apple CEO Tim Cook says AI boom makes price increases 'unavoidable' (opens original article in a new tab)

Apple CEO Tim Cook said AI demand for memory chips is making price increases unavoidable, with potential significant hikes to maintain profit margins.

• Apple CEO Tim Cook stated that AI-driven demand for memory chips is forcing price increases for Apple products.
• Cook called the price hikes 'unavoidable' and mentioned that maintaining profit margins may require significant price adjustments.
• Memory chip prices have risen by at least 50% quarterly since late 2025 due to AI data center expansion.