Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders? (opens original article in a new tab)

Zee Entertainment acquired exclusive FIFA World Cup broadcasting rights in India through 2034, leading to a 30% share price increase, but faces challenges including late match timings, limited football popularity, and monetization issues compared to cricket.

• Zee Entertainment secured exclusive rights to broadcast the FIFA World Cup in India through 2034, including 2026 and 2030 tournaments.
• Zee's shares rose over 30% in the past month, but challenges include late match timings, limited football popularity, and monetization difficulties compared to cricket.
• Experts note that while the FIFA World Cup could boost Zee5, the company faces structural challenges like shifting consumer preferences and competition from larger rivals.