Sebi weighs allowing celebrity endorsements for market entities (opens original article in a new tab)

Sebi proposed changes to advertising rules for market entities, allowing celebrity endorsements at the brand level while requiring prior approval for product-specific promotions, and shifting most advertisements to a post-issuance reporting regime.

• Sebi proposed a unified framework for advertising rules for market intermediaries
• Celebrity endorsements allowed at brand level but not for specific products
• Adverts would shift to post-issuance reporting regime
• Prior approval required for product-specific endorsements