Sebi proposes common advertising code for brokers, mutual funds, may allow celebrity endorsements (opens original article in a new tab)

Sebi has proposed a unified advertising code for financial entities to streamline regulations and enhance investor protection, potentially allowing brand-level celebrity endorsements and easing approval processes.

• Sebi proposes a common advertising code for brokers, mutual funds, and other regulated entities to simplify compliance and protect investors.
• Celebrity endorsements may be allowed at the brand level but not for specific financial products under the proposed framework.
• The framework aims to ease prior approval requirements for advertisements and implement post-issuance reporting for regulated entities.