QB Williams' attempt to trademark 'Iceman' denied (opens original article in a new tab)

Caleb Williams' attempt to trademark 'Iceman' was initially denied by the USPTO due to similarity with an existing LaCrosse Footwear trademark for insulated boots.

• USPTO initially refused Caleb Williams' trademark application for 'Iceman' due to similarity with LaCrosse Footwear's existing trademark for insulated boots.
• Williams applied for trademarks in multiple categories including clothing, athletic bags, and entertainment services, leading to a broad refusal.
• LaCrosse's 'Iceman' trademark is for insulated boots, while Williams' application includes a wider range of goods, but USPTO found a 'likelihood of confusion'.