Data shows the World Cup is the biggest and horniest dating event, too (opens original article in a new tab)
Tinder data indicates increased international user engagement and dating activity during the World Cup, with significant surges following key match results.
- Tinder data shows a 47% increase in international user engagement during the World Cup in host cities
- International travelers used Tinder Passport Mode to access local daters before arriving
- Match rates in Mexico rose 97% during key World Cup matches
- Tinder activity surged 80% after Sweden's victory over Tunisia on June 14
- Tinder activity rose 74% after South Korea's victory over Czechia on June 11
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