BUSINESS REFLECTION: After the Bell: What would really make it always ‘better on the big screen’? (opens original article in a new tab)

The author discusses the challenges of watching big movies at home due to distractions and explores the changing trends in cinema attendance, noting cultural differences between Spain and Portugal and suggesting device-free cinemas as a potential solution.

• Author reflects on the disappointing experience of watching big movies on phone and home screens due to interruptions
• Cinema spaces in South Africa are being repurposed, with different trends observed in Spain and Portugal regarding movie-going culture
• Social aspect and unique cinematic experience are cited as reasons for continued cinema attendance, with a suggestion of device-free cinemas to enhance immersion