People in China are watching the World Cup differently this time (opens original article in a new tab)

Chinese viewers are shifting to mobile devices for World Cup coverage, with social media apps like Xiaohongshu and Douyin dominating streaming access.

• Chinese consumers primarily watch World Cup games on smartphones instead of TVs
• Xiaohongshu secured free World Cup streaming rights through a partnership with China Media Group
• CCTV and Douyin apps rank highly in China's World Cup streaming app downloads