World Cup turnout defies concerns, as Americans flock for the spectacle (opens original article in a new tab)

World Cup attendances in the U.S. are setting records with high ticket prices and strong fan engagement, showing Americans' preference for premium sporting events.

• World Cup attendances are on track for record highs with 2.85 million attendees through 44 matches
• Americans are willing to pay high ticket prices for premium sporting events despite low consumer sentiment
• FIFA fan festivals and parallel events have seen strong participation