Vancouver soccer shop basks in World Cup spotlight nearly five decades on (opens original article in a new tab)

A Vancouver soccer shop, operating for nearly 50 years, benefits from the World Cup's spotlight as soccer grows in Canada, reflecting the city's immigrant roots and passion for the sport.

• Vancouver soccer shop owner Ferruccio Susin has operated on East Hastings Street since 1976, transitioning from ski boots to soccer gear in 1978.
• The store has served generations of Vancouver soccer fans, reflecting the city's diverse immigrant community and their connection to international clubs and countries.
• Canada's soccer growth, with nearly a million registered players, has brought increased attention to the shop during the World Cup co-hosted by Canada, the U.S., and Mexico.
• Susin hopes the World Cup will boost the store's recognition and foster lifelong soccer fans in Canada.