Toronto cannabis shop rides high over FIFA legal notice (opens original article in a new tab)

A Toronto cannabis shop destroyed a 'FIFA Bong' after receiving a legal notice from FIFA for copyright infringement, but gained significant media attention from the incident.

• Toronto cannabis shop destroyed a 'FIFA Bong' after receiving a legal notice from FIFA for copyright infringement.
• The bong, priced at C$50, was sold to one buyer and was intended to celebrate the World Cup co-hosted by Canada, Mexico, and the US.
• The store owners gained significant media attention and PR from the incident, despite the legal action from FIFA.