Commentary: Was FIFA right about ticket pricing? (opens original article in a new tab)

FIFA's dynamic pricing system for the World Cup has led to significant profit increases, with ticket prices surging due to high demand, despite criticism over fairness and transparency.

• FIFA's dynamic pricing system increased ticket prices by 23% for a World Cup match between Iran and New Zealand.
• FIFA generated record revenue through its ticket pricing strategy, aiming for $13 billion in the four-year cycle.
• Resale ticket prices for some matches reached up to $600, reflecting high demand despite criticism of the system.