Patagonia is suing Pattie Gonia, a drag queen performer with an environmental message (opens original article in a new tab)

Patagonia is suing drag queen Pattie Gonia for trademark infringement, claiming her use of the name 'Pattie Gonia' could confuse consumers, while Pattie Gonia alleges the company is trying to silence an activist.

• Patagonia is suing Pattie Gonia for trademark infringement over the name 'Pattie Gonia'
• Pattie Gonia claims Patagonia is trying to silence an activist and has a large following for climate activism
• Patagonia says the name 'Pattie Gonia' could confuse consumers and infringe on their trademark
• Pattie Gonia agreed to drop her trademark application if Patagonia drops the lawsuit but refuses to stop selling 'Pattie Gonia' merchandise
• Both sides have made small steps toward resolution but the lawsuit continues