Apple increases prices for Macs and iPads, blaming a shortage of memory chips (opens original article in a new tab)

Apple raises prices for Macs and iPads, citing memory chip shortages caused by AI demand growth. Analysts predict further price increases for iPhones.

• Apple increases prices for Macs and iPads due to memory chip shortage
• New entry-level MacBook Neo costs $699, up from $599
• Analysts expect iPhone prices to rise later this year