Patagonia is suing Pattie Gonia, a drag queen performer with an environmental message (opens original article in a new tab)

Patagonia is suing drag queen and climate activist Pattie Gonia for trademark infringement, claiming her use of the name 'Pattie Gonia' to sell apparel could confuse consumers, while Pattie Gonia alleges the lawsuit is an attempt to silence her activism.

• Patagonia is suing Pattie Gonia for trademark infringement over the use of the name 'Pattie Gonia' to sell apparel
• Pattie Gonia, a drag queen and climate activist, claims Patagonia is trying to silence her and has a combined following of nearly 3 million on social media
• Patagonia argues that the 'Pattie Gonia' name could confuse consumers and infringe on their trademark, while Pattie Gonia says the lawsuit is one-sided and misrepresents the facts
• Both parties have made small steps toward resolution, with Pattie Gonia offering to drop her trademark application if Patagonia drops the suit, but Patagonia requires her to stop using their logo, font, or her name to sell goods