Apple increases prices for Macs and iPads, blaming a shortage of memory chips (opens original article in a new tab)

Apple raised prices for Macs and iPads, citing a memory chip shortage driven by the AI boom, with some models seeing price increases of up to $200.

• Apple increased prices for Macs and iPads due to memory chip shortages caused by AI demand
• Entry-level MacBook Neo now costs $699, up from $599
• Analysts predict iPhone prices may rise by up to $200 due to component price surges