Rethinking member engagement in the Digital Age (opens original article in a new tab)

The article discusses how associations need to transition from focusing on membership numbers to fostering engaged communities through digital platforms and micro-groups.

• Membership numbers do not guarantee engagement, as engagement is a leading indicator of association health.
• Associations must shift from content distribution to facilitating peer-driven communities and micro-groups.
• Digital platforms should be integrated to support continuous engagement, not just event-based interactions.