Rolex raises gold watch prices again as super-rich buyers are undeterred (opens original article in a new tab)

Rolex increased gold watch prices by 5% in June 2026, joining other luxury brands in raising prices amid strong demand from wealthy clients and rising gold costs. Gold prices have nearly doubled since 2024, and Swiss high-value watch exports more than doubled from pre-pandemic levels.

• Rolex raised gold watch prices by 5% globally in June 2026
• Luxury brands like Cartier increased gold watch prices by up to 10%
• Gold prices have nearly doubled since 2024 to $4,200 per ounce
• Swiss high-value watch exports more than doubled from pre-pandemic levels