‘Important to remain involved’: Why StanChart didn’t walk away from the Singapore Marathon (opens original article in a new tab)

Standard Chartered ended its 24-year title sponsorship of the Singapore Marathon but remains involved as the official bank partner with naming rights to the 10 km race, while expanding its sports sponsorships to Formula 1 and Liverpool FC.

• Standard Chartered is no longer the title sponsor of the Singapore Marathon but remains as the official bank partner with naming rights to the 10 km race
• The bank decided to maintain its involvement with the event despite a change in organizers and a shift in sponsorship structure
• Standard Chartered has expanded its sports sponsorships to include Formula 1 and Liverpool FC, emphasizing long-term commitments