Apple raises price of Macs, iPads, other items (opens original article in a new tab)

Apple raised prices of Macs, iPads, and other products by 15% or more due to increased component costs, with CEO Tim Cook stating the price hikes are unavoidable and attributed to demand from AI hyperscalers.

• Apple increased prices of Macs and iPads by at least 15%
• Price hikes attributed to rising memory and storage chip costs driven by AI demand
• Apple stated component price increases are the highest seen and unavoidable
• iPhone prices remain unchanged but future increases expected
• Apple acknowledges price increases are not welcome and is seeking solutions