Lululemon Apologizes After Great Wall Drum Sparks China Backlash (opens original article in a new tab)

Lululemon apologized after a Great Wall yoga event with a Japanese taiko drum caused backlash in China, raising concerns about its reputation in the country.

• Lululemon apologized after a yoga event on the Great Wall used a Japanese taiko drum
• The event caused social media backlash in China
• The incident highlights reputational risks for Lululemon in China