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How Gráinne Wafer Is Modernizing Guinness (opens original article in a new tab)

TL;DR

Gráinne Wafer, Diageo's Global Category Director, discusses modernizing the 270-year-old Guinness brand for new generations.

  • Gráinne Wafer is Diageo's Global Category Director for Guinness
  • Wafer discusses maintaining Guinness's relevance for new generations
  • Guinness is an almost 270-year-old brand

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