The heavily jeered $250m goldmine - are hydration break ads here to stay? (opens original article in a new tab)

Hydration breaks during the World Cup have introduced additional advertising opportunities, generating significant revenue, but have also drawn criticism for disrupting match flow and fan experience.

• Hydration breaks during the World Cup allow for additional TV advertising, generating over $250m in the USA alone.
• FIFA claims hydration breaks are for player welfare, but they have faced criticism for disrupting match flow and drawing jeers from fans.
• Broadcasters in different countries vary in their use of ads during breaks, with some, like Fox Sports, maximizing advertising time while others, like Telemundo, avoid it.