No extra revenue for Fifa from hydration breaks - Infantino (opens original article in a new tab)
Fifa president Gianni Infantino stated that hydration breaks at the World Cup are a sporting measure with no additional revenue for Fifa, despite potential advertising income during the breaks in some countries.
- Hydration breaks at the World Cup are introduced to help players with extreme heat
- Fifa denies any additional revenue from hydration breaks
- Some countries show ads during breaks while others do not
- Experts estimate over $250m in ad revenue during breaks in the USA
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