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No extra revenue for Fifa from hydration breaks - Infantino (opens original article in a new tab)

TL;DR

Fifa president Gianni Infantino stated that hydration breaks at the World Cup are a sporting measure with no additional revenue for Fifa, despite potential advertising income during the breaks in some countries.

  • Hydration breaks at the World Cup are introduced to help players with extreme heat
  • Fifa denies any additional revenue from hydration breaks
  • Some countries show ads during breaks while others do not
  • Experts estimate over $250m in ad revenue during breaks in the USA

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