BBC or ITV? Inside how World Cup broadcast picks are made (opens original article in a new tab)

BBC and ITV split World Cup matches by taking turns to pick first, with both broadcasters planning schedules considering factors like team progress and kick-off times, while knockout stages involve strategic guessing and luck.

• BBC and ITV split World Cup matches by taking turns to pick first, ensuring an even distribution of priority games.
• Broadcasters must plan match schedules considering factors like team progress, kick-off times, and other programming conflicts.
• The process involves strategic guessing for knockout stages, with outcomes often dependent on luck and unpredictable match results.