Price cuts on family summer days out come into force (opens original article in a new tab)

A temporary VAT cut from 20% to 5% on family activities and kids' meals starts on 25 June, aiming to ease cost of living pressures during summer holidays, though some doubt its effectiveness.

• VAT cut from 20% to 5% on theme parks, zoos, museums, and kids' meals from 25 June to 1 September.
• Families and businesses question if tax savings will be passed on to customers, with some calling the measure insufficient for cost of living pressures.
• Chancellor Rachel Reeves states the VAT cut aims to help families create memories without high costs, alongside other measures like free bus travel for children.