Wowcher sorry for 'unacceptable' crocodile attack email (opens original article in a new tab)

A discount website apologised for a marketing email that referenced a crocodile attack on a toddler, causing public outrage and leading to an internal review of their processes.

• Wowcher apologised for a marketing email referencing a crocodile attack on a toddler.
• The email's subject line compared deals to a crocodile catching a kid, causing public outrage.
• Wowcher stated the message was not approved and is reviewing its marketing processes.