World wants more high-protein products, but there’s not enough whey to go around (opens original article in a new tab)

Global demand for whey protein is exceeding supply, causing price increases and export reductions as food companies and GLP-1 weight-loss drug users drive consumption.

• Global demand for high-protein products is outpacing supply of whey protein.
• Whey protein prices have surged by 150-250% in the US and Europe over the past year.
• US exports of whey protein to China dropped 47% in early 2024 compared to 2023.